Here are the top takeaways and insights I took from the one-day power conference: Create a community that’s on the same journey Greg Glassman, CEO, and founder of CrossFit, told us how he has built a global fitness around the idea of reducing the preventable health-related causes of death.
Greg’s passion for the health and wellness industry were on full display during his talk.
It is his passion for the brand that made it a unique model that has inspired immense brand loyalty from its hundreds of thousands of global customers.
To build your personal brand talk to your audience Prolific vlogger Michelle Phan has built a massive following on YouTube that includes over eight million subscribers.
She has done so by giving away free advice and insights pilates to her audience.
The huge following on YouTube has enabled her to disrupt the beauty industry, scale her business, and take on much larger competitors head on.
While her strategy now includes a professional production team, she told the audience of her humble beginnings in vlogging that included nothing more than a powerful message and an iPhone.
She encouraged the audience to just get started creating videos and to add the expensive tech gear as they go.
To get funding don’t be a jerk after getting a no Brad Feld, Co-Founder, Foundry Group and Techstars, and Nicole Glaros, partner Techstars, have heard pitches from thousands of would-be entrepreneurs and have help fund countless successful startups.
He likes to work with entrepreneurs that obsessed with their idea and company.
Feld, likes to hear an entrepreneur’s personal story because offers the key insights he needs to determine the level of obsession the shoulder calisthenics entrepreneur has and how far they may potentially go to see that the company is successful.
Having good form in the pitch is important, but the substance behind what is being presented must be amazing.
Glaros and Feld need to see a clear roadmap for the future, and the exact steps that the entrepreneur is willing and able to take to ensure that the benchmarks get hit along the way.
If an entrepreneur gets functional workout routine a no the first time, don’t attack, always be thinking long term.
Many entrepreneurs are so emotionally invested in their ideas they overreact and attack when they get an initial no from an investor.
Go away do a bunch of work, stay in touch, and then come back and impress.
Many times a no the first go around can become a yes down the road.
To gain an edge align your startup with an already established premium brand Smashburger founders Tom Ryan and Rick Schaden have disrupted the fast casual dining experience with their version of America’s favorite food along the way to opening up 310 restaurants.
While the quality of their burgers is the main attraction, I was impressed by something they did to further differentiate their brand.
By aligning their brand (which was not known for milkshakes) with a recognizable brand that is known for their high-quality ice cream, they instantly created a premium menu item.
Does anyone know what type of ice cream McDonalds, Wendy’s, or 5 Guys uses in their shakes? Me neither powerlifting program for intermediate.
Not every day as an entrepreneur will be great Marcus Lemonis, host of CNBC’s The Profit reminded the audience that they will malibu crossfit face tough days as an entrepreneur.
Anybody can get lucky and have some good days in business.
Lemonis reminded us that we ALL face inner-struggles and adversity that stands in the way of our success.